pgpr utilises a range of communication tools in working with clients to achieve real business objectives.

 

 

Messaging and strategy development

 

Working out exactly what you want to say, how you want to say it, and how to make it heard.

 

In planning a communication strategy, pgpr looks at a clients’ business comprehensively, ensuring every possible opportunity is considered and created. pgpr spends time getting to know a client before defining clear, consistent messages that can be used in all communication activity.

 

A pgpr communication strategy is wide-ranging, and might include various combinations of media outreach, stakeholder engagement, events such as product launches, brand building and reputation management, and corporate social responsibility.

 

All communication tactics that pgpr implements are designed specifically to resonate with a clearly identified target audience.

 

 

Brand Building and Product Marketing

 

Making your business stand for more than just a product or service - creating and maintaining the reputation that defines your brand.

 

A brand is not just a logo or phrase, it is a business's most valuable asset – the reputation, definition, goodwill, and ultimate success of a business. pgpr works with clients’ brands to target the understanding, attitude-perception and behaviour of target markets.

 

We consider brand awareness, reputation management, thought leadership within an industry, market growth strategies and specialised product marketing important factors in a successful brand building campaign.

 

 

Media Relations

 

Creating relevant, unique and visible media opportunities to tell your business story.

 

Media relations is often the most recognised function of public relations. Practical tools and organisational skills create the public opportunity to tell a story. Successful media outreach encompasses traditional media such as print and broadcast, while also delivering access into the online space and particular trade publications.

 

pgpr’s specialised skills, experience with Australian media and its practices, valuable relationships in the industry, and understanding of current affairs and issues supports creative media campaigns that hit the mark.

 

 

Stakeholder Engagement

 

Identifying power players and influencers in your industry and working with them to create business opportunities.

 

Effective communication with stakeholders can deliver a spectrum of rewards to any business. These benefits might include behaviour change, partnership building, education and endorsement of your businesses product, service or activity.

 

pgpr recognises the necessity of identifying all influencing stakeholders, including those who might not be as loud or as visible as others. pgpr can then work with a client to strategically communicate with those people who can have an impact on, or will be impacted by that business.

 

 

Professional Services and Training

 

Preparing for crises and issues, providing media training and specialist communication consulting
for your business.

 

Public relations is a valuable, specialist and creative function under the broader marketing umbrella.

 

Public relations can support a fully-integrated marketing campaign in a number of ways: